Since keywords are such an integral part of SEO, Wil Reynolds demonstrates valuable keyword tools at Affiliate Summit. Also explained are how to use various tools in your keyword research and analysis projects.
http://www.thinkseer .com/ Wil Reynolds looks at search results for Nike Shox and the Finish Line. Part 1 of 2 for Internal Linking for SEO, part 8 of 15 from the Affiliate Summit in Las Vegas.
http://www.thinkseer .com/ Wil Reynolds explains how linking is like the placement of sugary cereals in the grocery store and why getting a link from a homepage is better. This section mentions the value of using SEOMoz, SEOBook, and Matt Cutts' blogs. Part 7 of 15.
No matter how optimized a website is for search, if it is not attractive and has poor content, the search engine optimization work is wasted. Wil Reynolds, of SEER Interactive, gives advice on websites and good SEO consultants.